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WHAT SETS US APART?
01
No copy-paste beauty. Ever.
Your face isn’t a template and your hair isn’t a one-size-fits-all situation. We’ll talk through what you want, what you don’t want, and what fits your real life—so the end result feels like you… just upgraded.
02
Calm, comfy, and never rushed.
This is not the kind of appointment where you’re watching the clock and holding your breath. You’ll be taken care of from start to finish, and yes—you’re allowed to relax. (It’s basically a rule.)
03
Looks good today. Still looks good later.
We focus on clean work and techniques that wear beautifully—so your color grows out like a dream, your lashes stay effortless, and your permanent services stay soft, refined, and chef’s kiss.
Payment plans available for all services (Klarna, Afterpay, Affirm, Cherry) + $40 fee.
MEET SHELBY JO.
HEY, I'M SHELBY.
I'm the heart behind Shelby Jo. Beauty & Co. I built this studio because beauty shouldn’t feel intimidating or cookie-cutter. I’m all about enhancing what you already have (and making it look effortless). If you like natural-looking results with the perfect amount of extra… we’re going to get along.
